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A well-curated portfolio can be the key to opening doors to new opportunities in your career. Whether you’re an animator, web developer, designer, marketer, or any professional, portfolios play a crucial role in showcasing your best work and ideas to potential employers. They not only demonstrate your skills and creativity but also show how you have developed professionally over time. In today’s competitive job market, having a strong portfolio can make you stand out from other candidates and increase your chances of landing your dream job.

How to Create an Online Portfolio

  • Determine Your Focus: Before creating an online portfolio, it’s essential to decide on your focus. Determine what type of work you want to showcase, what your area of expertise is, and what your career goals are. Keeping your portfolio focused on your target audience and career goals is crucial.
  • Choose a Platform: Several platforms are available to create an online portfolio, such as Squarespace, Wix, and WordPress. Choose a platform that is easy to use, allows you to showcase your work effectively, and aligns with your budget.
  • Organize Your Work: Organize your work in a way that highlights your skills and talents. Use categories or tags to make it easy for visitors to navigate your portfolio. Also, include a brief description of each project, including your role and responsibilities.
  • Use High-Quality Images and Videos: Use high-quality images and videos to showcase your work. Ensure that the images are clear and correctly lit, and the videos are of good quality.
  • Make it Visually Appealing: Your online portfolio should be visually appealing and reflect your style and personality. Choose a color scheme that is consistent with your brand and use fonts that are easy to read.

What to Avoid

  • Don’t Overload Your Portfolio: Avoid adding too many projects to your portfolio. Focus on showcasing your best work and keeping your portfolio concise.
  • Don’t Forget to Update: It’s crucial to keep your portfolio updated with your latest work. Update it regularly to showcase your recent projects and skills.
  • Don’t Ignore the Details: Pay attention to the details, such as spelling and grammar, and ensure that your portfolio is error-free.


  • Show Your Process: Including your process in your portfolio can help potential employers or clients understand your creative process and problem-solving skills.
  • Use Testimonials: Use testimonials from previous clients or employers to showcase your expertise and professionalism.
  • Keep it Simple: Keep your portfolio simple and easy to navigate. Avoid using too many graphics or animations that could distract from your work.
  • Have Someone Proofread: Have someone proofread your portfolio before sending it to a potential employer – professionals in the field, faculty members, and advanced students can provide worthwhile feedback.
  • Be Proud of Your Work: Present material that you are proud of, and your confidence will show too.
  • Mention Your Portfolio on Your Resume: Include on your resume that you have an online portfolio available.
  • Keep Your Portfolio Updated: Portfolios are a marketing piece, so even after you land your job, make sure to keep it up to date with your latest work.