LIS-S 557 Marketing for Libraries
- Prerequisites: LIS-S 500, LIS-S 507
- Delivery: Online
The above are the semesters this course is generally offered. View the course schedule to confirm.
Application of marketing concepts, techniques, and technologies for all library types. Emphasis on matching library users with services through information, education, persuasion, and partnerships. Topics: planning, audience analysis, needs assessment, market analysis, goal-setting, message design, public relations, publicity, promotion, advocacy, assessment and evaluation, internal and external communication, and change theory.