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NEWM-N 306 Social Media Content, Analytics, and Management

3 credits

  • Prerequisites: None
  • Delivery: On-Campus, Online
  • This course introduces social media as a tool for digital storytellers. From activating high-awareness influencers to finely tuning media content and targeting campaigns, students learn how to develop a comprehensive social media strategy and manage a personal brand.

    Learning Outcomes

    1. Explain social media strategy, channels, and their role in digital storytelling.
    2. Analyze and measure social media efforts.
    3. Apply social media insights to other disciplines or tactics.
    4. Create a comprehensive social media strategy for brands.
    5. Evaluate your own social media presence and develop a professional social voice.