Same school, new name. The School of Informatics and Computing is changing its name effective January 11, 2023. Learn more about the name change

TESM 531 Event Tourism Marketing

3 credits

  • Prerequisites: None
  • Delivery: On-Campus
  • This course helps students learn the process of formulating and managing marketing strategy for event tourism. The course provides understanding of marketing concepts, marketing research, and consumer behavior.


    There is not a syllabus available for this course.