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Same school, new name. The School of Informatics and Computing is changing its name effective January 11, 2023. Learn more about the name change

TESM-S 514 Sports Marketing and Sponsorship

3 credits

  • Prerequisites: None
  • Delivery: On-Campus, Online

    • Examination of strategic market planning and its impact on sport marketing. Elements of the marketing mix, licensing and merchandising, event marketing, and sponsorship are also covered.

    Syllabi

    There is not a syllabus available for this course.