Be where data science meets people. That’s quantitative user experience (UX) research. This specialization lets you get in the heads of those who use technology and learn more about their motivations, intentions, and experiences.
By applying theories from psychology and human factors, you’ll mine patterns in data to discover the user’s intent. Quantitative UX research tells you not only how much time users spend navigating a website—but whether it’s because of need, enjoyment, or mounting frustration.